Last month 4Blooms.Guru hosted another Cannabis Meetup at Nest CoWork. The topic was “Cannabis Branding & Hyperlocal Marketing 101”. Our work in the cannabis industry has shown us how important it is to have a strong cannabis brand, and also how important it is to master your own hyperlocal
Why Should I Care about Cannabis Packaging and Labeling Requirements? We saw some of our favorite cannabis brands and products disappear from dispensary shelves after July 1, 2018 due to new local cannabis packaging requirements. For many of these cannabis products, there wasn’t even anything wrong with the actual
Summary: Each licensing authority is required to consider and address all relevant comments received during the 45-day public comment period ending on August 27th. This is your opportunity to influence the development of the final regulations proposed by California’s three cannabis-licensing authorities. Why you should make a comment: The
It’s the highlight of every cannabis marketing agency when a brand architect and strategist joins its team. Sarah Kruse is an inveterate research director with well-over 20 years earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few. Sarah brings her expertise straight into
Just behind Netflix and McDonald’s sales growth, the legal cannabis industry is quickly becoming one of the largest markets — not just in California, but across the entire country. Cannabis company sales for legal recreational and medical use generated $6.6 billion in 2017 — sales for 2018 are projected to reach
What is it that causes customers to return to a dispensary, or to purchase a certain product for a second or third time? For many customers, it’s not really about the actual location or the product, but more about the particular brand they prefer. Cannabis brand loyalty is all
The cannabis industry, as new as it is, has one shortcoming — many businesses don’t maintain a cannabis blog. On the one hand, this isn’t much of a surprise — there’re many newcomers to the game, and many focus on various web and social media channels. Yet, a cannabis
In the field of cannabis marketing, new techniques and online strategies can arise with great frequency. Some of these trends come and go, but others stand the test of time due to their effectiveness. When considering to adopt a new cannabis marketing strategy, it helps to come up with
A local educator and marijuana advocate is hosting the San Diego premiere of Mary Janes: The Women of Weed, an award-winning documentary about the women making waves in today’s cannabis industry.
Pattie Harris, a retired teacher and autism consultant, has lived in San Diego since 2000. She’s also been dealing with diabetes for decades.
Read Part 1 to learn what buyer personas are and why you need them. In our last installment, we introduced the idea of buyer personas and why they are so important for dispensary marketing. Continuing this discussion, here are 4 tips on how to shape and mold buyer personas