It’s the highlight of every marketing agency when a brand architect and strategist joins its team. Sarah Kruse is an inveterate research director with well-over 20 years earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few. Sarah brings her expertise straight into 4Blooms,
Just behind Netflix and McDonald’s sales growth, the legal cannabis industry is quickly becoming one of the largest markets — not just in California, but across the entire country. Cannabis company sales for legal recreational and medical use generated $6.6 billion in 2017 — sales for 2018 are projected to reach
What is it that causes customers to return to a dispensary, or to purchase a certain product for a second or third time? For many customers, it’s not really about the actual location or the product, but more about the particular brand they prefer. Cannabis brand loyalty is all
The cannabis industry, as new as it is, has one shortcoming — many businesses don’t maintain a cannabis blog. On the one hand, this isn’t much of a surprise — there’re many newcomers to the game, and many focus on various web and social media channels. Yet, a cannabis
In the field of cannabis marketing, new techniques and online strategies can arise with great frequency. Some of these trends come and go, but others stand the test of time due to their effectiveness. When considering to adopt a new cannabis marketing strategy, it helps to come up with
A local educator and marijuana advocate is hosting the San Diego premiere of Mary Janes: The Women of Weed, an award-winning documentary about the women making waves in today’s cannabis industry.
Pattie Harris, a retired teacher and autism consultant, has lived in San Diego since 2000. She’s also been dealing with diabetes for decades.
Read Part 1 to learn what buyer personas are and why you need them. In our last installment, we introduced the idea of buyer personas and why they are so important for dispensary marketing. Continuing this discussion, here are 4 tips on how to shape and mold buyer personas
Summary: PharmLabs’ Sample Intake Specialist Alicia Morf knows the Bureau of Cannabis Control’s Emergency Regulations like the back of her hand. Here are the most important takeaways: Beginning July 1st, CA’s cannabis retailers can only sell tested products. Many businesses are confused by the proposed legislation. PharmLabs, a premier
In today’s competitive cannabis industry, it is crucial for green companies to integrate solid cannabis marketing practices to distinguish themselves from their competitors. For most dispensaries, it starts with a revamp of their cannabis website. The best cannabis websites perform several functions, which might not always be obvious at
Many cannabis businesses see the value of marketing, but never act upon their needs because they don’t know how to choose the right agency. Especially in a sector as demanding the cannabis industry, it can be tough to tell which agencies can meet your needs. However, working with a