Cannabis Marketing Blog

Cannabis Marketing Blog 2018-05-15T18:00:44+00:00

Sarah Kruse, Brand Architect & Strategist, Joins The 4Blooms Team!

It’s the highlight of every marketing agency when a brand architect and strategist joins its team. Sarah Kruse is an inveterate research director with well-over 20 years earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few. Sarah brings her expertise straight into 4Blooms,

How to Launch a Cannabis Company

Just behind Netflix and McDonald’s sales growth, the legal cannabis industry is quickly becoming one of the largest markets — not just in California, but across the entire country. Cannabis company sales for legal recreational and medical use generated $6.6 billion in 2017 — sales for 2018 are projected to reach

Meet Pattie Cakes: A (San Diego) Woman of Weed

A local educator and marijuana advocate is hosting the San Diego premiere of Mary Janes: The Women of Weed, an award-winning documentary about the women making waves in today’s cannabis industry. Pattie Harris, a retired teacher and autism consultant, has lived in San Diego since 2000. She’s also been dealing with diabetes for decades.

A Crash Course in California Compliance: What Your CannaBusiness Needs to Know

Summary: PharmLabs’ Sample Intake Specialist Alicia Morf knows the Bureau of Cannabis Control’s Emergency Regulations like the back of her hand. Here are the most important takeaways: Beginning July 1st, CA’s cannabis retailers can only sell tested products. Many businesses are confused by the proposed legislation. PharmLabs, a premier

Cannabis Marketing 101: Best Cannabis Website Design Practices for Generating Leads

In today’s competitive cannabis industry, it is crucial for green companies to integrate solid cannabis marketing practices to distinguish themselves from their competitors. For most dispensaries, it starts with a revamp of their cannabis website. The best cannabis websites perform several functions, which might not always be obvious at