Back in the days before the current cannabis boom, consumers only had a few online options when it came to learning about medical marijuana and finding out how to get some. A mere handful of websites and apps offered strain reviews and dispensary maps, which, although helpful, were often outdated or incomplete. Fast forward to today, however, and app stores are overflowing with dispensary maps, while online searches for a specific strain can return thousands of results. But with so many players now in the game, and now that marketing is crucial, how are consumers—and cannabis business owners—to know which platforms matter most?
So many directories, so little time!
Distinguishing between fly-by-night cannabis websites and those in it for the long haul can be tricky for new business owners in this arena. And while it might seem like a good idea to add your enterprise to as many directories as possible, there are now so many cannabis-centric apps and sites, that simply taking the time to create (and maintain) a listing on each of them could be a full-time job. For small startups seeking to gain a foothold in this industry, this can be overwhelming. It’s important to focus your energy exclusively on sites where you stand to reach the most people, which is why we recommend every cannabis business takes advantage of PotGuide.com.
Touting over 1 million unique monthly visitors and committed to educating and connecting those curious about cannabis, PotGuide is the internet’s definitive resource to the world of marijuana. The site comprises a comprehensive dispensary directory, a database of 420-friendly lodging options, and an epic calendar brimming with cannabis events and activities across the country.
Need help deciding where and how to market your cannabis business?
Four ways to make the most of PotGuide
1. Claim Your Dispensary
PotGuide is committed to developing the internet’s most comprehensive cannabis directory. If you manage a dispensary or collective, it’s likely already part of the site, even if you don’t know it. Search PotGuide for your business, and claim control of your listing for free. Aside from giving you the ability to add photos and reply to customer reviews, claiming your listing lets you integrate your menu into PotGuide.com and promote an unlimited number of offers.
2. Get Listed
Don’t own a dispensary? No problem! Any kind of cannabis company can use PotGuide to increase brand awareness and boost engagement. Owners of touring companies, cannabis lounges, and 420-friendly lodges can all create free listings in PotGuide’s ever-growing database, though enhanced, paid listings are available for those seeking to distinguish themselves from the competition.
3. Add Your Events
In addition to its expansive business directory, PotGuide also features what might be the internet’s most comprehensive calendar of cannabis-related events and activities. From Paint & Puff art classes to a cannabis-infused film screenings, the calendar has hundreds of events, which any business in the industry can add to. (Eager to learn about upcoming cannabis-centric events in Southern California? Join our Meetup!)
4. Educate Yourself
Educating cannabis consumers and business owners is a big focus for PotGuide. In addition to detailing the various laws in states where marijuana is legal, the site also features hundreds of articles covering every facet of cannabis news and culture.
Hundreds of websites exist to help cannabis businesses connect with more consumers, but many such sites offer little more than smoke and mirrors. PotGuide.com is different. Sign up for a free account today, and connect with new customers tomorrow.
Confused on where to start?
Get in touch with us today- we’re happy to give you a free assessment and make recommendations to help you compete in the new cannabis economy.