In the field of cannabis marketing, new techniques and online strategies can arise with great frequency. Some of these trends come and go, but others stand the test of time due to their effectiveness. When considering to adopt a new cannabis marketing strategy, it helps to come up with
A local educator and marijuana advocate is hosting the San Diego premiere of Mary Janes: The Women of Weed, an award-winning documentary about the women making waves in today’s cannabis industry.
Pattie Harris, a retired teacher and autism consultant, has lived in San Diego since 2000. She’s also been dealing with diabetes for decades.
Read Part 1 to learn what buyer personas are and why you need them. In our last installment, we introduced the idea of buyer personas and why they are so important for dispensary marketing. Continuing this discussion, here are 4 tips on how to shape and mold buyer personas
Summary: PharmLabs’ Sample Intake Specialist Alicia Morf knows the Bureau of Cannabis Control’s Emergency Regulations like the back of her hand. Here are the most important takeaways: Beginning July 1st, CA’s cannabis retailers can only sell tested products. Many businesses are confused by the proposed legislation. PharmLabs, a premier
In today’s competitive cannabis industry, it is crucial for green companies to integrate solid cannabis marketing practices to distinguish themselves from their competitors. For most dispensaries, it starts with a revamp of their cannabis website. The best cannabis websites perform several functions, which might not always be obvious at
Many cannabis businesses see the value of marketing, but never act upon their needs because they don’t know how to choose the right agency. Especially in a sector as demanding the cannabis industry, it can be tough to tell which agencies can meet your needs. However, working with a
Back in the days before the current cannabis boom, consumers only had a few online options when it came to learning about medical marijuana and finding out how to get some. A mere handful of websites and apps offered strain reviews and dispensary maps, which, although helpful, were often
Lurking behind the scenes of the legal cannabis business industry is an issue so impactful, yet so basic, that many are wondering why it’s not being addressed. That issue is business insurance. Cannabis insurance is essential for dispensaries and cannabusinesses. Yet many are not prepared and run the risk
Join us for CannaBusiness-in-a-Box Workshop: Growing a Legal & Profitable Business Date: March 6, 2018 Location: 1855 1st Ave., Suite 201, San Diego, CA On March 6th, join us at our CannaBusiness Workshop to help existing or newly funded companies navigate the challenges of owning a profitable company in
Legal cannabis sales in North America were estimated at some $10 billion for the year 2017, according to a new report from Arcview Market Research. And it’s just getting started — the report states that figure is likely to hit $24.5 billion by the year 2021. What does this mean